Agri-Sciences
Rallis develops and manufactures a wide range of products and solutions including seeds, crop protection solutions and Specialty Nutrient solutions to improve farm productivity. It aims to accelerate farmers’ prosperity by intervening in each stage of the crop cycle and offering advanced technology-led agronomy services. Its international business deals with active ingredients and its formulation and contract manufacturing.
Rallis sustainable performances reflects its longstanding association with Indian farmers, trade channel and international customers and its ability in developing and delivering innovative solutions for chosen areas of business.
Seeds, Crop Protection formulations and Specialty Nutrients
Farmers
Crop Protection Active Ingredients and its formulation and Contract Manufacturing
Global agro chemical companies
We have proven capabilities and strong R&D and execution capabilities. We leverage our expertise in science to develop superior, viable and environmentally sustainable products.
We procure quality raw materials from long-term suppliers and process them at our own plants to manufacture products using optimal resources. We also engage with organisers and grower farmers in production of Hybrid Seeds which are further processed & packed at seed processing plants.
We reach 80% of districts in the country through our strong network of dealers and retailers to take our innovative offerings to the farmers.
We have initiated services using digital technology to enable farmers to access timely information on weather, market prices and crop environment.
Rallis introduced two new brands for Paddy farmers – Zygant and Ayaan. Zygant delivers excellent stem borer control and root growth which helps in early crop establishment, profuse tillering for additional yield and lush green canopy growth. Ayaan is an excellent combination Fungicide to prevent disease. It induces uniform panicle emergence for grain filling and colour. It also influences the flag leaf to remain green and erect longer for additional and good quality harvest. Both are completely safe for environment and user-friendly.
Rallis marketing team took the challenge of establishing their value proposition among farmers with ‘Harvestivals’ marketing initiative.
As progressive farmers commonly use both granule insecticide like Zygant and Strobilurin fungicide like Ayaan in their paddy field, farmers were selected from across states. Both Rallis and popular MNC brands were used at adjacent fields and plots were well maintained till harvesting time.
Post this, field days were organised at farmers’ fields to determine results. A 1x1 metre size area (3 locations randomly from centre of plot) was selected in both comparative plots and panicles were harvested and total number of panicle and hills were counted. 10 panicles were selected at random from both the plots to measure their length, grains per panicle, grain colour, weight, no. of chaffy grains and finally thresh the grains of all panicles and weigh it.
The result: The Rallis team got exciting feedback from these Harvestivals. The farmers were happy and satisfied with its results. Several farmers got 4-5 Quintals of additional yield and excellent Paddy grain quality.
