Agri-Sciences

Serving farmers through Science

Rallis leverages its experience and strong domain knowledge in Agri-Sciences to develop products and provide technology-led agronomy services that help farmers increase their yield and contribute to India’s agricultural economy aimed at food security and nutrition need of growing population and addressing societal concerns on sustainable agriculture

Rallis develops and manufactures a wide range of products and solutions including seeds, crop protection solutions and Specialty Nutrient solutions to improve farm productivity. It aims to accelerate farmers’ prosperity by intervening in each stage of the crop cycle and offering advanced technology-led agronomy services. Its international business deals with active ingredients and its formulation and contract manufacturing.

Rallis sustainable performances reflects its longstanding association with Indian farmers, trade channel and international customers and its ability in developing and delivering innovative solutions for chosen areas of business.

Domestic business

Seeds, Crop Protection formulations and Specialty Nutrients

End-user segments

Farmers

International business

Crop Protection Active Ingredients and its formulation and Contract Manufacturing

End-user segments

Global agro chemical companies

1

Leadership

  • One of India’s leading crop care companies with growing international business
  • Serving 5 million plus farmers across 80% of India’s districts
2

Scale, reach and operational excellence

  • Large state-of-the-art manufacturing capacity with ongoing capex
  • Extensive dealer and retail reach
3

Innovative products

  • Safe, superior and sustainable products and solutions across the agricultural value chain
  • In-house R&D and association with global innovators
4

Low-cost manufacturing

  • Contract manufacturer of relevant chemicals to global companies
  • Affordability to farmers
5

Robust technology

  • Advanced technology solutions for predictive advisory service
  • Analytics-based planning on data resources

Research & development

We have proven capabilities and strong R&D and execution capabilities. We leverage our expertise in science to develop superior, viable and environmentally sustainable products.

Raw material sourcing, processing and manufacturing

We procure quality raw materials from long-term suppliers and process them at our own plants to manufacture products using optimal resources. We also engage with organisers and grower farmers in production of Hybrid Seeds which are further processed & packed at seed processing plants.

Distribution and logistics

We reach 80% of districts in the country through our strong network of dealers and retailers to take our innovative offerings to the farmers.

Farmer support services

We have initiated services using digital technology to enable farmers to access timely information on weather, market prices and crop environment.

Rallis introduced two new brands for Paddy farmers – Zygant and Ayaan. Zygant delivers excellent stem borer control and root growth which helps in early crop establishment, profuse tillering for additional yield and lush green canopy growth. Ayaan is an excellent combination Fungicide to prevent disease. It induces uniform panicle emergence for grain filling and colour. It also influences the flag leaf to remain green and erect longer for additional and good quality harvest. Both are completely safe for environment and user-friendly.

Rallis marketing team took the challenge of establishing their value proposition among farmers with ‘Harvestivals’ marketing initiative.

As progressive farmers commonly use both granule insecticide like Zygant and Strobilurin fungicide like Ayaan in their paddy field, farmers were selected from across states. Both Rallis and popular MNC brands were used at adjacent fields and plots were well maintained till harvesting time.

Post this, field days were organised at farmers’ fields to determine results. A 1x1 metre size area (3 locations randomly from centre of plot) was selected in both comparative plots and panicles were harvested and total number of panicle and hills were counted. 10 panicles were selected at random from both the plots to measure their length, grains per panicle, grain colour, weight, no. of chaffy grains and finally thresh the grains of all panicles and weigh it.

The result: The Rallis team got exciting feedback from these Harvestivals. The farmers were happy and satisfied with its results. Several farmers got 4-5 Quintals of additional yield and excellent Paddy grain quality.