SOCIAL AND RELATIONSHIP CAPITALContributing to a Thriving Society

We actively engage with the communities in our regions of operation to create sustainable social and economic development. Our integrated approach is underpinned by the Tata ethos and aligned with UN SDGs, making an impact in all areas ranging from nutrition to farm excellence and gender equality to livelihood.

CSR priorities

  • Enriching the quality of life by creating sustainable livelihoods
  • Maintaining and conserving environment and biodiversity
  • Enabling better health, sanitation, nutrition and education
  • Building Social Capital for long-term progress on all fronts

Development that enables Sustainability and Community Empowerment


Our partner entities

  • Tata Chemicals Society for Rural Development (TCSRD)
  • Okhai Centre for Empowerment (Okhai)
  • Ncourage Social Enterprise Foundation (Ncourage)

Our CSR impact - FY 2020-21


Farmers covered under various programmes


Cattle covered under livestock management programmes


Youth provided skill training

45 (till date 255)

Artisans impacted - Cluster


Artisans impacted - Okhai

1,038 lakh

Sales of traditional handicrafts at Okhai

15.51 lakh

Sales of traditional handicrafts at Cluster


People covered through environment projects

1.15 lakh

Mangroves planted

34 (till date 113)

Whale Sharks rescued

550.45 till date

Jal Dhan : Total water harvested capacity (million cubic feet litres)


Nutrition programme - Hb test for women and adolescent girls


Nutrition prgramme - Malnutrition Screening for children


Students supported - Online classes, Scholarships, quality of education


Students supported - Learning and Migration Programme (LAMP)


Number of families supported with drinking water and toilets


People supported with drinking water - Swachh Tarang


Women covered under empowerment programmes


People covered under various AA programmes

Building economic capital

Farm-based livelihoods

Enhancing farmer income:

We assisted 6,878 farmers in FY 2020-21 with capacity building, field demonstration and livestock management through digital and physical interactions. They were provided seeds and agri-equipment for enhancing farm productivity. Okhamandal Farmer Producer Company, in its second year, grew its operations and launched a mobile app to directly connect farmers with consumers.

We ran pilot programmes and established models for driving value, safe environment and safe food for all with a special focus on small and marginal farmers and farmer producer organisations.

Non-farm based livelihoods

Creating livelihood opportunities:

We run skill development programmes in fashion technology, welder, fitter, domestic electrician, beauty and wellness, etc. to prepare youths for employment or entrepreneurship. During the pandemic, our skill training programmes at Mithapur, Dhasai (Rallis Training Centre), Cuddalore and Mambattu initiated digital programmes to ensure continuity. We also support Tata Strive Centre at Aligarh; ITI at Dwarka and Vaghra; Leslie Swahney Centre and Akola Girls ITI. In TCML, 200 local youth were trained on basic financial skills training and starting small businesses.

Supporting rural women artisans, we transformed Okhai into a marketplace in FY 2020-21, connecting 25,190 artisans across India to customers. Okhai also launched its first flagship store in the art hub of Kala Ghoda, Mumbai. Ncourage Social Enterprise Foundation, through its brands Spirit of the Tribe and Samuday, is actively creating rural livelihood.

TCSRD provided entrepreneurship training to women members of self-help groups (SHGs). In Mithapur, it has helped form six clusters / group enterprises that make products in bandhani (tie and dye), rexine and leather, bead work, jute, block print and coconut fibre, sold through Okhai and two retail outlets.

Ensuring environmental integrity

We run biodiversity conservation programmes relating to coral reef, whale sharks, mangroves and indigenous flora and fauna, along with environmental education initiatives at Mithapur. These are aided by our partnership with eco-clubs in local schools.

Our 'Save the Whale Shark' project included studies of its habitat, migratory pattern and breeding biology. Under our greening programme we have planted 1.15 lakh mangroves across various sites along with conservation of local plant biodiversity at Mithapur.

In Gujarat and Maharashtra, we have carried out land development and Jal Dhan (water management and conservation) programmes, with a focus on water recharging, harvesting by check dam and reviving community ponds. TCSRD has formed SHGs to operate the dry waste processing plant at Mithapur.

Enablers for social, economic and environmental development

Ensuring health and well-being of communities

We implemented a ‘Holistic Nutrition’ project in Amrawati and Barwani, targeting child health in the first 1,000 days. Health and nutrition camps were organised covering about 14,000 women and children. In Kenya, Magadi Hospital supported by TCML extended healthcare services to local people. In the UK, TCE raised ~£2,000 through fund-raising volunteering activities for supporting St Luke’s Hospice.

Encouraging education

We run educational programmes across locations to ensure zero drop-out and improve school lessons. During the pandemic, 23,000 children benefitted from online classes, scholarships, videos and WhatsApp groups set for education continuity. Our Learning & Migration Programme helped 6,012 children by enhancing their learning capabilities and strengthening the community school management system.

TCML provided scholarships to 224 university and high school students. TCE provided career information with emphasis on STEM (Science, Technology, Engineering and Maths) to Y12 students with focus on girl students. TCE also helped run school enrichment clubs by providing resource access to disadvantaged students.

Facilitating safe water and better sanitation

Under our Swachh Tarang project, during the year, 1,116 households got access to clean water. Rural sanitation was improved through our behaviour change programme, Swachh Bharat Mission Cleanliness Drives and construction of toilets and sanitation units.

Building social capital

Our inclusion and empowerment initiatives aid vulnerable sections including women and scheduled castes and tribes. Under the Tata Affirmative Action programme, we are working with tribals to create Model Tribal Villages. Our social enterprise Okhai is facilitating sustainable livelihood for artisans; and Ncourage is promoting animal health and nutrition, rural livelihood and access to safe drinking water. Magadi Soda Foundation has launched a participatory strategy development process to set community development prioritie.

Other initiatives

We supported the communities during the COVID-19 pandemic (refer to page 05). We also provided relief to disaster-hit people in West Bengal, Maharashtra, Gujarat and Tamil Nadu. Ample opportunities (through both digital and physical modes) were provided to employees and their family members to volunteer for causes.

Bringing back confidence and happiness

Rameshbhai was working as a casual labourer. Under the Tata Affirmative Action Programme (TAAP), he completed the Rural Entrepreneurship Development Programme (REDP) along with electrician training. With renewed confidence and better skills after the training, he got a job as an electrician in the Okhamandal Nagarpalika (municipality). Today, apart from his monthly job income of `8,500, he earns additional income through taking up work as an independent entrepreneur. Higher income has improved his family’s standard of living; Rameshbhai now sends his four children to school. He is now an active advocate of the TCSRD programmes, encouraging people from AA communities to join the programmes.