Strategy to Unlock Potential and Deliver Value Sustainably

We have a robust strategic framework that enables business transformation along the vectors of sustainability and good health. They help us respond effectively to the changes in operating environment and needs and expectations of our stakeholders to ensure sustained value creation for all.

Our strategic framework

Strategic Choice

ExcelOn core competencies

Explore & ExpandAdjacencies, new business, business models, customer segments

Key elements
Basic Chemistry Products

Leadership & Competitiveness

Specialty Products

Performance Materials

  • Expand adjacencies

Nutrition Sciences

  • Establish – New Products
  • Technology – Fermentation

Agri Sciences

  • NPD pipeline – Active Ingredients & Formulations
  • Market Access

EnableStructure, systems, processes, people

Functional level focus
  • Innovation
  • Technology
  • Sustainability

ExcelMaintain leadership and cost competitiveness in Basic Chemistry Products

  • Expand capacities
  • Excellence in cost management and operational efficiency
Priorities for FY 2021-22
  • Maximise production and sales
  • Efficient cash flow management
  • Expand value added portfolio (Sodium Bicarbonate grades for Animal Nutrition, Pharma and Industrial applications)
Progress in FY 2020-21
  • Capacity expansion of Soda Ash, Sodium Bicarbonate and Salt on track
  • Ongoing cost improvement programmes
Risks associated
  • Slow demand recovery
  • Rising input cost (Energy & Material)
KPIs tracked


  • Soda Ash: 3,023 KT
  • Sodium Bicarbonate: 221 KT
  • Salt : 1,581 KT

Refer page 03 for more enablers on Basic Chemistry Products

Explore & ExpandSpecialty Products based on science-led differentiation

Performance Materials
Nutrition Sciences
Agri Sciences

Refer page 03 for more enablers on Performance Materials, Nutrition Sciences and Agri Sciences

EnableFocus on Innovation, Digitisation & Sustainability as transformation platforms


Refer page 34-35 for more details on Innovation, page 36 for Digitalisation and page 46-49 for Sustainability